Heather Walker Janz
Brand Story
Heather Walker Janz is a therapist, educator, and advocate for positive change. Her private practice, Janz Therapy, Inc. provides therapy services using evidence-based practices with an emphasis on cognitive behavioral therapy. Outside of her private practice, Heather works to create educational content and resources for young adults to gain necessary life skills to improve their quality of life and create a better future for themselves.
The goal was to create a cohesive online presence for Heather Walker Janz that flows effortlessly to Janz Family Therapy and Help Yourself University.
Our primary challenge was to create a warm, inviting, and youthful visual identity that matches the quality of HWJ/HYU content but still feel obtainable to her target audience of young adults with lower income.
Since Heather has a two-sided brand, we also needed to be mindful of creating a professional presence so that HWJ/HYU can ALSO connect with educational institutions or companies that may want to purchase your content to share with their students/employees.
Brand Pillars
+ Authenticity
+ Leadership
+ Confidence
+ Advocacy
+ Leadership
+ Confidence
+ Advocacy
Project Scope
+ Brand Identity suite
+ Custom website
+ Email Marketing
+ Presentation Deck
+ Media Kit
+ Social templates
+ Teachable Branding
+ Custom website
+ Email Marketing
+ Presentation Deck
+ Media Kit
+ Social templates
+ Teachable Branding
